About us


Our Journey

Signal" d.o.o. Sombor, a company for the production and maintenance of traffic signs, design, and engineering, headquartered in Sombor, Centrala 163, was founded in September 1991 as a small family business with just a few employees.

Since its founding, "Signal" d.o.o. has, through its own efforts and the dedication of its employees, become one of the largest and more well-known manufacturers of traffic signs in Serbia and the region. Nowadays, the company has more than 100 employees.



Our mission

Given that the company's activities predominantly consist of products and services that have a direct or indirect impact on traffic safety, and consequently the safety of citizens involved in traffic, these quality elements are set as an imperative in defining the company's quality policy and objectives. Accordingly, the global quality policy of SIGNAL d.o.o. is formulated as:

BY ENSURING THE QUALITY OF PRODUCTS AND SERVICES PROVIDED BY THE COMPANY, DIRECTLY CONTRIBUTING TO TRAFFIC SAFETY FOR ROAD USERS AND CITIZENS IN MUTUAL INTEREST, WITH A TENDENCY FOR CONTINUOUS IMPROVEMENT AND PROFITABLE OPERATIONS.



Our expertise

The qualification structure of employees, their expertise and experience, along with the constant provision of licenses and certificates, fully enables the smooth operation of all registered activities. Accordingly, a team of traffic, mechanical, and electrical engineers oversees the production and installation of traffic signs, marking of horizontal traffic signs, and the production and maintenance of light signage to achieve the highest level of product and service quality.



Our team

A company of our size and diverse range of products and operations brings together a team of employees with various qualifications and expertise from several industries. Painters and field workers form the backbone of our company, supported by locksmiths, tinsmiths, welders, machinists, CNC machine operators, electricians, employees in digital printing and applications of retroreflective films. Logistics and expertise are provided by traffic, electrical, mechanical engineers and graphic designers. Support and logistics for all operations are provided by accountants, economists, lawyers, and financial analysts, while a team of directors oversees the overall business operations.





Business hours 7:00am — 3:00pm